(Luncy and Cowling, 1996). Still, based on a more formal context, Martin (2002) defined that an organisational culture is about deeply held value, share beliefs, and assumptions. In the post-bureaucratic era, organisational culture has a great influence on the degree to which an organisation encourages innovation, change and creativity. It appears to be a core element in the success of any organisation (Martins and Terblanche, 2003). A culture that support creativity will inspire innovative ways of…
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