Corporate Business Pl Rumforce Ltd

Submitted By Alphones
Words: 2771
Pages: 12
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Business Plan:
Rumforce Ltd

Tutor: Stephen Pratt

Team Members:
LIU Tianyang (LIUTP1203)
LIU Xinhua (LXNHP23)
TAO Yuan (TAOYP1203)
XU Yiqi (XUYQP23)
LIU Lingjun (LIULP1203)

Table of Contents Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 Organisation 4 2.1 Company Ownership 4 2.2 Company Locations and Facilities 4 2.3 Recruitment 4 2.4 Corporate social responsibility 5 Finance 6 3.1 Cost budget 6 3.2 Start-up Funding 6 3.3 Financial source 8 3.4 Operation of money 8 3.5 Risk 8 3.6 Future looking forward and competition 9 Marketing &Sales 10 4.1 marketing mix 10 4.11Product 10 4.1.2 Price 11 4.1.3 Place: 11 4.1.4 Promotion 11 4.2 Sales Literature 11 Strategy Management 12 5.1 Five forces on Rum 12 5.2 SWOT Analysis 12 References List 14

Executive Summary
Rumforce Ltd is a provider of high-quality, uniquely crafted various rum chocolate products. This was found by Nancy and four co-founders in 2002. Our company is mainly processing, crafting, operating, producing, and selling various chocolates with high quality imported rum. Rum your life is our company’s slogan. It identifies the high-quality, unique rum chocolate taste feeling bright your beautiful life and give you more energy.
Rum which aims at premium chocolate market is our main product. And it is also the featured product in this company. Rum, providing customers with a range of unique chocolate tastes feelings.
The Rumforce Ltd business strategy bundles many features and critical factors that will be key to lead our chocolate success eventually (Cri, 2012). * Offering only high-quality products. * Partnering with a celebrity spokesperson. * Forming alliances with vendors and other suppliers of fine products. * Selling a product that supports a cause to customers whose purchasing decision is emotionally driven. * Forming two-way links with the American Cancer Society and BCCP websites.

1.1 Objectives * To build a substantial cash balance by the end of 2013. * To pay off any loans or equity investments by the end of 2013. * To share the 4% of the market of premium chocolate by the end of 2013, reached the sales amount to £ 1 million.

1.2 Mission
High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers. We will accomplish our mission by: * Forming strategic alliances with companies and organizations that share our vision. * Conducting our business fairly and ethically. * Treating our employees with dignity and respect.
Organisation
2.1 Company Ownership
Rumforce Company is a privately held corporation. It is registered as a Limited Liability Company, with ownership divided:
40%- LIU TIANYANG
15%-LIU XINHUA
15%-XU YIQI
15%-TAO YUAN
15%-LIU LINGJUN

2.2 Company Locations and Facilities
The company office is located in the city centre of Swansea. We will use inventories or handle fulfilment, so warehousing facilities will be necessary.

2.3 Recruitment
We should hire some experienced staff, it can save the time and expense about training, and so is the management, excellent managers can promote the productivity of the employees.
Our company needs to put a job advertisement in newspapers or on the internet, and then ask a recruitment to recruit staff for us. Through evaluate the ability of employees to decide our own staff. 1. The type of Staff a. Manufacturing staff- Due to the productive forces is not enough, so we need employ manufacturing staff b. Accountant c. Department of Manger d. Warehouseman- – because we need store lots of rum, so the warehouseman is necessarily.
2.4 Corporate social responsibility
In Philanthropy: should be involved in (at least at the beginning) only low cost activities (e.g. working with local schools – free factory visits, useful for building links with local community). Later may
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