Course Project Essay

Submitted By taz97501
Words: 1501
Pages: 7
Open Document
Course Project
Lewis Beets
ITT Tech Online
BU344 Marketing and the Internet
Professor Jeff Pennycuff
April 27, 2013

Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California. It is widely known for its web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States. According to news sources, roughly 700 million people visit Yahoo! websites every month. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages."
Yahoo is a global internet services company that started off as just a small personal web site. Jerry Yang and David Filo, both university graduates took this small piece of the web and turned it into a world-wide sensation. It now racks up a colossal 3.4 billion page views per day and is one of the most visited web sites in the world. This article is a look on what has made this company what it is today; its business model.
To take an early view of this company, one can come to realize that it was actually bravery and uniqueness that contributed to most of Yahoo's young business plan. The owners had the veracity and guts to take their web site to the next level, from a small web site list to a well known brand name and beyond. Most of the foundations for Yahoo were laid before the Dot Com Boom, meaning very few people had ever made a venture like this one. Yahoo's business model was about stepping up and taking risk. The founders of this great company strove to make their web site unique, a feature-full piece of the internet that would consolidate the regular web user's preferences into one place. Yahoo was about having a home on the internet.
Soon Yahoo grew, and soon after the Dot Com Boom they were making share-price history, particularly in Japan. Things were going exceptionally well for this company, but as competition entered the fray, the young business minds behind the behemoth realized that their business model had to change. It was no longer unique in the sense that web sites like MSN and Google were bumping shoulders. Yahoo was in danger to losing their appeal. That's when they realized that their primary focus from there on in would have to be diversification.
Yahoo wanted to be about having everything you needed on the internet in one place. As technology developed people were doing more and more of their regular business online. Yahoo had to diversify and fast. Yahoo primarily wanted people to be able to find whatever they needed on this web site, so they soon started acquiring search engines. They later made a deal with Google and made a partnership with the largest search engine on the internet. This of course wasn't enough to fit their business model of diversification. Yahoo moved into a pact with Verizon and launched their own internet DSL service. They introduced communication with Yahoo Messenger. They allowed people to check their e-mail with Yahoo Webmail. Soon enough they had everything from games to TV listings to personals.
Diversification was going swimmingly for Yahoo. They soon controlled everything that the average person needed on the internet. They were finally becoming the internet super-power they are today. However, it was quickly realized that their business model had to change again. Diversification was reaching its limit, so Yahoo began to focus on growth and expansion the focus of its business model today. The company began to acquire companies such as Flickr, expanding their online empire.
This is where we see Yahoo today. An online sensation that won't stop, its growth is now its primary focus, and who knows where their developing business model will take them next. The name of my company would be Triptych. Triptych
Show More

Related Documents: Course Project Essay

Course Project Essay

Course Project: Applied Information Technology Project Objectives | Guidelines | Milestones | Course Project Outline | Course Project Proposal and Milestones | Course Project Overall Table of Contents | Course Project Technical Areas | | Objective | | Provide an efficient means for students to develop various aspects of a technical/business proposal throughout the course. There are three papers that build on each other through the session to give the students experience in taking a concept…

Words 1791 - Pages 8

Course Project Essay

literature and research findings therein to imply that the issue of discrimination towards people with mental or physical disabilities effects the overall population. Theories are contributed into the paper to validate interventions strategies used in projects for societies to gain cultural competency. Keywords: Disability, Self-Efficient Life, Normality, Harboring prejudice, Interventions Contents Introduction p.4 Section 1: Stigmata of Physical and Mental Disabilities p. 4 Section 2: Normality…

Words 3036 - Pages 13

COURSE PROJECT Essay

Devin Martin MIS 535 Managerial Applications Of Information Technology Professor: Mr. Sibrizzi Course Project How to Improve a Broken Accounting Information System Table of Contents 1. Introduction 2. Step to implementing an integrated accounting information system 3. Benefits and advantages of a computerized accounting information system 4. Emerging technologies 5. Conclusion 6. References…

Words 2051 - Pages 9

Ac505 Course Project

AC505 Course Project Hints: The beginning cash balance for April, is the cash from March 31 in the Asset section of the balance sheet. In the merchandise purchases budget, in April, we need 50% of March purchases (that amount is also given to us 3/31 Accounts payable of $100,000 on page 415). Therefore, Total cash disbursements for April is (50% x $316,000 April purchases) + ($100,000 remaining March purchases to be paid) = $258,000. Class, Here are some hints. Lets start from the beginning:…

Words 3151 - Pages 13

Essay on Course project

Managerial Decision Making GM530 Course Project Paper mcarnline@gmail.com Executive Summary Gainful employment is a hot topic in Washington D.C. right now. The Department of Education is looking at developing regulations to be imposed on for-profit schools and their ability to obtain federal funding for their programs. These regulations are currently only designed to be imposed on the for-profit schools rather than the entire higher-education system. Schools that do not meet the requirements…

Words 2445 - Pages 10

Course Project Essay examples

COURSe PROJECT The following is the information needed for the course project: 1-Project Material: Students are required to obtain an annual report and 10-K form of two publicly held companies (other than the two companies used for final exam) for two consecutive years to be used for the project. 2- Project Learning Objectives:The primary purpose of the project is to experience up-to-date “live” Financial Statements “in their natural habitat.” For most users of financial statements, the natural habitat…

Words 546 - Pages 3

Essay on Course Project

Hydraulic Fracturing Allen Lee DeVry University Hydraulic Fracturing Hydraulic Fracturing: is a process that uses a mixture of water, sand and chemicals at a high pressure to open up the fissures in the subterranean layer of the earth to extract oil or gas. For oil fracturing the process requires a hole to be dug deep into the ground so the oil can pumped up. This method is widely used, but it only allows for oil to be pumped from this hole. With hydraulic fracturing you drill a hole…

Words 560 - Pages 3

Essay Course Project

Cynthia Espinosa Stem Cell Research and Legislation Project Stem cell research is a subject that raises controversy among all sorts of groups on the basis of ethics and religious beliefs. Stem cells are unspecialized human or animal cells that can produce mature specialized body cells and at the same time replicate themselves (Kail 2008). Researchers believe that stem cell research is a medical treatment breakthrough. The researchers believe that stem cells regenerate damaged body tissues and can…

Words 1573 - Pages 7

Bsbwor501 Course Project

RESULTS Question 1. What are the different schedules employed in the fire service for full time departments? According to the (IAFF. 2014) depending on local conditions, professional fire fighters are typically required to work from 40 to 56 hours a week. Although there are no absolute rules governing how shifts operate, the two most prevalent shifts are the 24-hour tours (24/48, 48/96, and the 56 hour shift commonly known as the California swing). The second most prevalent shifts are the split…

Words 484 - Pages 2

Course Project Part 2

Course Project Part II Introduction You will assume that you still work as a financial analyst for AirJet Best Parts, Inc. The company is considering a capital investment in a new machine and you are in charge of making a recommendation on the purchase based on (1) a given rate of return of 15% (Task 4) and (2) the firm’s cost of capital (Task 5). Task 4. Capital Budgeting for a New Machine A few months have now passed and AirJet Best Parts, Inc. is considering the purchase on a new machine…

Words 1758 - Pages 8