Essay about Cowgirl Chocolates

Words: 1329
Pages: 6
Open Document
Cowgirl Chocolates Case Study

1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business?

Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy, and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener. The business also is known for using premium ingredients in all of the chocolates it offers. The business not only offers a flexible return …show more content…
4. What is your assessment of Marilyn’s promotional efforts? In order for Marilyn to increase the sale of her chocolates, should she use a push or pull communication strategy?

Personally, I believe that Marilyn has been very effective with her promotional efforts in order to create customer demand. Through the use of her award-winning recognition for packaging at various art shows, advertising in her local newspaper, the Soviet Awards recognition of her unique and tasty products, and presence and involvement with Seattle Chocolates have thus far helped bring some awareness for her product. In order for Marilyn to increase the sale of her chocolates, she should use a pull communication strategy because the more publicity she is able to gain for product and creative packaging, the greater awareness she will thus be able to gain for her business.

5. As you examine Exhibit 2, you will note that Cowgirl Chocolates offers several gift packages (1/4 pound, 1/2 pound, 1 lb., gift bucket, gift basket, nothing fancy) that range in suggested retail prices from $8.95 to $59.95. Given these price and packaging alternatives what type of product (convenience, shopping, or specialty) is Cowgirl Chocolates? Based on this classification would the buyer decision more likely to
Show More

Related Documents: Essay about Cowgirl Chocolates

Chocolate and Cowgirl Essay

Marketing Strategy Examination Case study Marilyn Lysohir founded Cowgirl Chocolates in 1997 and has won a total of 21 awards over the years. Located in Moscow, Idaho, USA, the brand has been featured on the Food Network on “Unwrapped” and “Extreme Cuisine” and on CNBC “On the Money”. They have also been written up in the New York Times, InStyle, and the Toronto Star among many others. The product was the first chocolate to be offered with strong spicy flavours, and has gathered something of…

Words 2089 - Pages 9

Cow Girl Marketing Strategy Case Studies Essay

Case: 6-16 Cowgirl Chocolates – Week 4 Observations Strategic Implications 1. Approximately two thirds of sales are retail sales. Retail sales are mainly limited to the Moscow, Idaho region, with sales flourishing through niche retail placement. 2. Approximately one third of sales made through the company website. 3. The fiery chocolate market is limited, as only 15% of Americans eat spicy foods, and therefore some retailers have been hesitant to stock the products. 1. Success of retail sales…

Words 438 - Pages 2

Essay about My Tribes Period 9

My Tribe Sebastian I belong to a tribe of hard workers, who try their best everyday to succeed in their doing their job. I belong to a tribe of caregivers, who are always there in time of need to support anyone who needs it I belong to a tribe of friends, who would never turn their back or sell out one another. I belong to a tribe of runners, who run everyday, hot or cold, in rain or snow. I belong to a tribe of leaders, who take charge of a situation when no one else does. And a tribe of MLG. #Gamer…

Words 4101 - Pages 17