Crazy Good Commercial Examples

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The ad that I chose was for the sale of the new peanut butter and jelly flavored pop tarts. I saw this ad during a televised showing of Despicable Me 2 on the FX channel. The commercial starts with the showing of a cute new born baby peanut butter and jelly pop tart in its cradle. The commercial then shows the two new loving parents, one a jar of peanut butter and the other a jar of jelly, talking about all the characteristics that the child had acquired from each parent. A human nurse then comes into the nursery and says “it’s time for a feeding” while she glares menacingly at the baby pop tart. The impression that this nurse is now going to eat the new baby in front of its parents become clear when the parents scream “No!” and “Oh Jam it”. The commercial then ends with the typical pop tart tag “Crazy good” insinuating that pop tarts are so good that people cannot control themselves enough even to stop themselves from eating a newborn baby pop tart in front of its adoring parents. Here is the URL to the commercial: https://www.youtube.com/watch?v=78nvxglYysQ
The first component of the commercial was the …show more content…
The nurse obviously has no self-control because she wants to eat a baby pop tart, already has no self-control because she wants to eat a helpless child, and will do it in front of the baby’s parents. The idea that this person cannot control themselves is to make people believe that pop tarts are so good that no one can control themselves around pop tarts. The commercial does not seem to have a hero because the parents are not shown doing anything to save their son from the nurse and her appetite. The villain, on the other hand, is quite clearly the nurse. Her menacing smile with the line “It’s time for a feeding” show that she is going to eat this pop tart child and have no remorse about it. The looks on the parents’ faces after she says this line indicate that she did partake in this evil

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