Culture of Australia and Corporate Social Responsibility Essay

Words: 886
Pages: 4
Open Document
What is Corporate Social Responsibility and how could this influence the organizational behavior of “BreadTalk”?

Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment in which it operates. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images.

BreadTalk who owns businesses in China had practiced in CSR programme during one of the world’s most horrifying disasters – the Sichuan earthquake which happened on 12th May 2008. …show more content…
For example, there are several bakery stores in Australia presently and one of them has a rather similar concept as BreadTalk, named BreadTop. BreadTop not only owns a rather similar colour for their brand name (white and orange), it also has a range of products which are somehow alike – for example the pork floss bun, the Seaweed Pork Floss Bun, Blueberry Danish from BreadTop and Flosss Seaweed Wasabi, Honey Blueberry Danish from BreadTalk etc. Besides the similarity of products between the two organizations, they both have the same open concept for their kitchen, allowing the public to view the manufacturing process of the buns. Also, a study conducted last year shows that 67% of the Australians believe it is important to purchase local brands.

In conclusion, although BreadTalk has met the requirements of the Australia Food & Beverage culture, it does not advantage them if they were to expand their businesses to Australia as there is already a similar concept that exists. BreadTop being a local brand in Australia had already established its brand name. In addition, Australians being more favorable to own local brands may not be willingly to purchase from a non-local brand. If BreadTalk were to expand to Australia, Australians may also take ‘BreadTalk’ as an imitation or copycat brand. Some disadvantages that BreadTalk will face is Australians may mistakenly think that they are buying from BreadTop when they purchase products from BreadTalk.
Show More

Related Documents: Culture of Australia and Corporate Social Responsibility Essay

Essay on Assignment: Corporation and James Hardie

Zhao_________________________________ Date:___28 April 2014____________ Briefing Paper: Corporate Social Responsibility Abbreviations ABSBR Australian Bureau of Statistics Business Register APRA Australian Prudential Regulation Authority ASIC Australian Securities and Investments Commission ASX Australia Stock Exchange CAMAC Corporations and Markets Advisory Committee CCI Chamber of Commerce & Industry of Western Australia GRI Global Reporting Initiative 1 Introduction This purpose of this briefing paper…

Words 2365 - Pages 10

Essay on Culture: Corporate Social Responsibility

evening Everyone, before our presentation I’d like to ask several questions, (SEE slides) So now can you guess what topic is this article for our presentation today?? Or what are the key factors for discussion today? (找人回答) Yes they’re “culture” “corporate social disclosure” and “stakeholder theory”, which we kept mentioning in our last several weeks. And these are exactly the components to be covered in the topic that we are going to talk about: Read Topic This article is written by “Rene” from…

Words 1211 - Pages 5

Essay on Corporate social responsibility

Corporate Social Responsibility (CSR) Corporate social responsibility (CSR) is increasingly discussed and recognized as essential as to existence of the corporations. In this contemporary world corporations are expected to report not only their accounting profits but also their social and environmental responsibility. Corporate social responsibility reporting is an emerging field at the global level, which is on its way of gaining its position as a mandatory business practice. However many of the…

Words 1812 - Pages 8

A Small Number Of Innovative And Entrepreneurial Companies And Their Aspiration For Social Change Thedriver Business Repositioning Is To Transform The Economic Success Of The Society As Well As The Best Throughtheir Products Essay

Introduction : 2 Social responsibility : 3 Maritime New Zealand: 5 The Triple Bottom Line theory 8 Malcom Brands : 10 Conclusion : 13 Introduction : A small number of innovative and entrepreneurial companies and their aspiration for social change thedriver business repositioning is to transform the economic success of the society as well as the best throughtheir products. based on some of the faces of this report and business models (CSR-driven) firmsand looks at their corporate social responsibility-driven…

Words 4871 - Pages 20

Moral Leadership And Ethics Randonis Revised Essay

Moral Leadership and Ethics Kelly Randonis Defining Morals and Ethics It seems that every day there are more and more stories in the news about bad things that various business people have done. This has led to a general discussion on morals and ethics, especially as it applies to the business world. It is important that leaders, especially in the business world, behave in a moral and ethical manner. These are not words or principles that are easily defined, especially as they apply to businesses…

Words 2044 - Pages 9

Essay Networking Strategy

and efficiency but also if they are sustainable and environmentally friendly. As Goudreau (2012) states:” It’s 2012, and people don’t buy what you do but why you do it” (Forbes). Companies can be seen to engage substantially with CSR (corporate social responsibility). For example, Dell offers a free worldwide recycling program for its customers (Dell Inc 10-K 2013). Companies proudly showcase their CSR efforts on their websites and annual reports as they understand the value that it brings to them…

Words 1573 - Pages 7

Human Rights and Anz Essay

globally across our business. They reflect our ANZ Values and support our efforts to develop a culture of respect in the way we treat our employees, work with our customers and suppliers, and contribute to the communities where we operate. We are embedding the Standards across our business. For example, we have incorporated the Standards into: our occupational health, safety and well-being plans; our social and environmental training programs and lending screening tools; our Supplier Code of Practice…

Words 1711 - Pages 7

Research Methods For Managers Essays

Research Title: “Corporate Social Responsibilities (CSR) affects company’s economic effectiveness: A Case Study of Body Shop in Cosmetic Sector”. Introduction: The concept of corporate social responsibility can be defined as the process which is used to evaluate the impact of the firm’s actions and programmes on the society and the environment. In the present competitive era, development of corporate social responsibilities practices has been one of the imperative strategies of the business firms…

Words 2449 - Pages 10

Revision HUMAN RESOURCE Essay

avoids the need of additional staff along with the expenses- allows business to focus on essential business activities leaving detailed support to experts in that field i.e. payroll management- Domestic contractors will have an expert knowledge of Australia in law & general practices. Global contractors: A business may wish to outsource it HR to a global recruiting firm or recruit workers from overseas - used to seek the most skilled workers for position (not always local labour) - remain globally…

Words 2393 - Pages 10

Essay about Virgin Group and Coca Cola Management Strategies

than 200 companies with business in music, airlines, rail transport, soft drinks, radio broadcasting and etc. (Grant 2005a:309) The Virgin Group followed many other companies during the 1950 to1980 period in adopting diversification as a mean for corporate growth. The boom of unrelated diversification of the early 1960s and 1970s was halted abruptly however by the failure of many large diversified companies (Grant 2005b:447). The simple action of bringing various businesses together under a single…

Words 2978 - Pages 12