Culver's Mission Statement

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Culver’s “Leaves” Customers Happy
When I started researching for this assignment I was slightly hesitant to choose Culver’s mission statement. I have an appreciation for something that is short and sweet, yet powerful, but I had never heard of Culver’s and their mission statement seemed too simplistic. “Every guest who chooses Culver's leaves happy”. My first thought…Is this really your mission statement, where is the originality of that?!?! However, after researching this business through its website I found their mission statement to be an insightful and accurate representation of this family business. Culver’s is a burger joint well known primarily in the northern sector of the United States for their butter burgers. Their mission
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