Business/Product Launch
The restaurant will serve large quantities of quality food at a moderate, fair price. It will produce a casual, relaxed atmosphere that invites both family/group sized customers and individuals looking to enjoy a simple dinner with their “special someone.” Decide what demographic will benefit most from your product. This is the target audience that should receive the most attention when you market a new product. Consumers of this age, gender and social and economic background will be most receptive to the new idea and will, most likely, buy your product.
3Implement a unique slogan.
Prepare for your product launch by creating a catchy and unique slogan that will be used to identify it. The slogan should consist of simple language and could rhyme or contain words beginning with the same letter to make it more memorable.
4Know your competition.
Research products similar to the one you're planning to launch that are already well-known by consumers. Use this information to direct the attention of your launch at ways that your product is different and better than the competition.
5Consult a public relations firm.
Work with a public relations agent with experience in your industry or in marketing new products. An expert can help you solidify your target audience, determine the best forms of media advertising and plan promotions.
6Write a product sheet.
Create a list of product features and details. This should explain the product to consumers while still making it attractive. Include general usage,
