Data Mining from Social Media Essay

Submitted By sarannette74

Words: 497

Pages: 2

Open Document

Social media all resides on IT systems. IT systems help support the need for access to data, how the data mining is performed and how quickly the responses can be gathered for real time feedback. From Facebook to blogs to email campaigns, none of the social media would be in existence without IT.
The key elements of an organizations online reputation are getting consumer feedback and gaining consumer trust. They can positively influence each by showing that you care about their feedback. This can be accomplished by having interactive conversation such as responding to blog posts or real-time acknowledgment on a social media site such as Facebook or Twitter. Also, businesses can build email marketing campaigns by asking consumers to sign up for them. This way the email marketing isn't just spam in their inbox and gets deleted without being read.
The concept of Marketing has undergone a fundamental shift. Instant communication has had an impact on the way marketers promote their products and brand image. The control has for a company's message been taken from marketer's choice to customers choice and customers having the power to access any medium that they choose. It uses social networking to use internet technologies and platforms. This communication is real time and spreads rapidly. Social networking sites, blogs, email, online forums and social bookmarks are marketing tools that can used.
The marketing tools can be used to seek out new customers through referrals and target certain types of customers, or hyper-targeting. As opposed to traditional marketing, modern day marketing provides ways to rapidly respond to changes in an instant. Changes can be made to content and target market quickly. Companies can receive customer feedback via social media and deliver timely information to customers as well as the media.
Word of mouth spreads rapidly on social media and by embracing the tools and idea of them,

Nursing Informatics Research Paper

Informatics in the world of healthcare plays an extremely vital role. Without data analytics and data mining, all the transmission and storage of electronic health data would be useless. Data analytics and data mining can take the information being transmitted and make sense of it all. It allows providers to extract useful bits of information to better treat and care for their patients. The massive amounts of data that are being generated, could never be analyzed manually in a timely fashion…

Words 1835 - Pages 8

Banking Summary Essay example

article I read was titled “Banks Looking to Cash in by Mining Social Data”, by Mindy Powers. This article was published in www.forbes.com under century link voice on May 14th 2013. I have summarized the article below to the best of my understanding of the article. These days the social data are being viewed as more than getting together with friends and family. Financial institution, small retailers and small retailers are more into the social data so that they can understand their customer pattern…

Words 544 - Pages 3

The Importance Of Social Media Marketing

to the customers. The advertising that’s hitting the nerve of the customers is right now lies in the social media advertising like Facebook, Instagram, google plus, twitter, Myspace. When it comes to social media marketing success or the impact factor it lies…

Words 1453 - Pages 6

Data Mining Essay

PART 1 - DATA, TEXT, AND WEB MINING TECHNICAL REPORT 1 INTRODUCTION The purpose of this report is to examine the different types of mining and provide insight into their applicable use and relevance. It also provides a number of notable uses for each type of mining along with some personal reflection from the author on the implications of mining on privacy and ethics. 2 BACKGROUND Turban, Sharda and Delen (2011) define data mining as “a term used to describe discovering or mining knowledge from…

Words 1207 - Pages 5

Data Management and Decision Making Essay

problems of managing data resources in a traditional file environment are solved by a database management system. Describe the capabilities and value of a database management system. Apply important database design principles. Evaluate tools and technologies for accessing information from databases to improve business performance and decision making. Assess the role of information policy, data administration, and data quality assurance in the management of firm’s data resources. Banco…

Words 2085 - Pages 9

Data Mining N Essay

Data Mining: Concepts and Techniques (3rd ed.) Jiawei Han, Micheline Kamber, and Jian Pei University of Illinois at Urbana-Champaign & Simon Fraser University ©2011 Han, Kamber & Pei. All rights reserved. Adapted for CSE 347-447, Lecture 1b, Spring 2015 11 Introduction n Why Data Mining? n What Is Data Mining? n A Multi-Dimensional View of Data Mining n What Kind of Data Can Be Mined? n What Kinds of Patterns Can Be Mined? n What Technologies Are Used? n What Kind of…

Words 3142 - Pages 13

Social Media Influence

university. The output of the team’s work demonstrates the effect of using social media to attract the highest quality talent and students to the university. Identify the ways in which social media usage influences the performance of organisations. Study social media in the West, and establish its effects on Western organisations. Undertake a case study on the effectiveness of a Western organisation. Study social media in KSA, and establish its influence on the effectiveness of organisations…

Words 998 - Pages 4

Daragan App Essay

star. 2)Are there specific features or attributes of the App that are excellent? Based on review following features are appreciated: Direct posting to social media Good for college student Copy/Paste function Available in all language Spelling correction 3)What are the most critical flaws the customers identified? Based on one review from the customer, he lost approximately 2 hours of dictation. Loosing content is major issue in this app. App should have feature to auto save the work.…

Words 510 - Pages 3

Imc Portfolio Essay

The articles show a trend towards online and interactive tools being used to better understand consumers. The use of new media, such as Facebook, Twitter and Social Gaming Platforms, is providing marketers with new avenues to use both existing IMC tools (i.e. Advertising) and emerging tools (i.e. Interactive Marketing). The articles highlight the use of data mining and the increasing need to use it so that the consumers and the clients get the full benefit of the actual brand. 2.0 Establishing…

Words 3707 - Pages 15

Business Continuity Plan Essay

Data Sources in Digital Forensics March 17, 2013 Joana Achiampong CSEC 650 Introduction Four sources of data that stand out for forensic investigators in most criminal investigations are files, operating systems, routers and network traffic, and social network activity. Each data source presents a variety of opportunities and challenges for investigators, meaning that the more reliable data collection and analysis activity typically involves examination of a variety of…

Words 3314 - Pages 14