David Carson Research Paper

Words: 1965
Pages: 8

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INTRODUCTION

The 1990's saw a typographic whirl wind in the form of David Carson. His first book was released in 1995, with the controversial title – The end of print, became the biggest selling graphic design book in history. This rapid rise to fame attracted worldwide praise and criticism. Joe Clark's wrote at the time of the books release an article titled “Illegible”. When comparing Carson to the status quo Clark claims that Carson has failed as a designer, due to his typographical style, and that the goal of communication is achieved only when typography does not distract. (Clark 1995: Online)

On the subject of critics, Blackwell during the introductory text of End of Print second edition, counters, saying that, The duty of a graphic designer is to provide a visual experience that communicates the given content effectively... and the responses to Carson would suggest that he has achieved this (Blackwell 2000:3). This essay looks at the work of David Carson throughout his career, the postmodern theories that developed within his work, and how and why these ideas emerge.

POST MODERNISM

The post modern movement is difficult to define, with many conflicting arguments as to when it started, when it finished (if at all) and the characteristics that form
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However the magazine only lasted six issues over a two year period before it was discontinued. Both TWS and Beach Culture magazine, offered Carson an experimental platform for his typography (Quote). Both of these magazines target audience's were specific to a cultural background or group. Carson was well aware (and part of) these sub cultures, and this connection allowed him the freedom to be much more experimental with his designs. The influence of subcultures is considered a key aspect of Post Modern design and this can be seen in much of Carson's early design work, and throughout his