David Mayhew analyzes how public officials use news media to have their actions noticed by the public for their self-interests. In Mayhew’s subsection “Taking a Stand,” he argues how MCs use news media to shape public opinion (2000, 96). Senator J. William Fulbright (D-Ark.) consciously used news media with his chief aide, Carl Marcy, to spark controversy during the Vietnam hearings in 1966, “The two men “had long recognized that their struggle with the [Johnson] administration was essentially a competition for the attention of the press – that to change American foreign policy, they would have to have massive exposure”” (Mayhew 2000, 101). Fulbright challenged the Johnson administration through news media for his own self-interests. In order
