THE US APPAREL
INDUSTRY:
HOW DO HAUTE COUTURE
BUYERS BENCHMARK
AGAINST
LUXURY, AFFORDABLE
LUXURY, MAINSTREAM AND
DISCOUNT BUYERS?
EXPRESS RESEARCH
7/2014
INDEX
METHODOLOGY
Pag 3
SECTION I – BUYER PERSONA
PSYCHOGRAPHICS
Pag 6
HOBBIES
Pag 9
LIFESTYLE
Pag 14
PERSONALITIES
Pag 22
Personalities - SF
Personalities - NT
Personalities - ST
Personalities - NF
DEMOGRAPHICS
Pag 29
SECTION II – WHERE TO FIND THEM
MEDIA
Pag 33
Media - Online
Media - Offline
TESTIMONIALS
INDUSTRY REPORT -…
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