features, functions, uses).
Products are the representation of an exchange of value between companies and
customers.
When defining a product, it also important to understand that products are sometimes part
of a product portfolio, like a beverage line (see Figure 1). Within the product portfolio are
product families, like soft drinks. Within the product families are product lines, such as
Coca-Cola. And within product lines are products, like Diet Coke, that have product
features, such…
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