Denny's Marketing Strategies

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I saw a few of Denny’s commercials that advertised the eclipsed and the “all you can eat Mooncakes.” I believe that this was a great marketing strategy as it was funny and was directed towards families. Through research, I found that Denny’s has a great MARCOM strategy. Denny’s wants their customers to feel welcomed and comfortable where family and friends can come together and have fun conversations. The Chief Marketing Officer, John Dillion, says that they accomplish this by using social media channels. The CMO states that “our social media channels really are an online extension of the Denny’s booth.” A Forbes article that I have read states that Denny’s has become the king of twitter. They do this by taking recent new and using it as a
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