Differentiating Between Market Structures In Kudler

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Differentiating Between Market Structures in Kudler ECO 365/ Lisa Messemer Sharonda Shelton July 23, 2012

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on …show more content…
Having this service could bring in more profit than they could ever know. With this service they could cater weddings, special events for celebrities, large corporate, and much more. It would be like a chain reaction someone will have to tell someone and they tell the next person how good the food, service and great this company is. This opportunity allows long-term profitability and online orders to grow and there wouldn't be any room for another company at all to come in and take over. You have to know what it takes to maintain and keep structure if not your going to fail and someone else with knowledge will move in on your ideas. When it comes to competitive strategies I recommend thinking business at all times. You should never let them see you sweat maintain control, and always have a plan B. Being able to conduct excellent customer service and produce great product is a plus. This is what customers love to see and hear about a company. Think outside the box of what another company may try to offer that you don't when drawing up a plan. A strong mind has great thoughts so hire a crew that's willing to help beat another before hand. Whole Foods is a real-world organization that's comparable to Kudler Fine Foods. This store is the monopoly here in Winston-Salem that carries all sorts of products. Being the only store that sells fresh fruits, all organic products, imported wines, and meats. Of
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