Discount Store Case Study

Words: 282
Pages: 2

The discount store targets the middle class customers by selling affordable items at one dollar. The company deals with a variety of products including food, medicine, toys, candy and electronics. Dollar tree operates in the retail industry where the level of competition is very high due to the many number of firms that operate within the industry (Richardson 10). The regulatory issues especially in the foreign countries, such as Canada pose a challenge to the discount store as it has to comply with all the rules including taxation. The other external threats to the success of the company include the fluctuation of the value of the dollar that lowers its profitability. The other factor is lack of global presence. Despite its success in the