Discovery Channel Targeting Audiences

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With the features of targeted audiences, ways that how Discovery Channel appeal them can be classified from its performance through 30 years’ development. Basically, means of targeting niche audiences as a narrowcast medium can be divided into 4 parts, which will be discussed separately.
Part 1 Diversity of program types and schedule arrangement
There are dozens brands under Discovery Channel, including Animal Planet, Discovery History , Discovery Kids, Discovery Fits & Health, Science Channel, Discovery Family Channel, Discovery Turbo, Discovery HD World, etc. (Discovery, 2015). The access to multiple choices makes niche audience extremely broad. Normally, Discovery Channel provides documentaries which nearly cover every aspects of nature
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