Discuss The Role Of Communication In Health Care

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Understand the role of communication in organisations.

Ramsay health care is a global network of hospitals and healthcare facilities located across Australia, France, UK and Asia. This makes effective communication within Ramsay a necessity.

Information is communicated down from head office through the organisational chart. Information context and content will be altered depending on who it is being communicated to. It is not always necessary for every employee to know and the General Manager will choose who needs to know what. This communication is known as vertical communication, this is when information flows from the top level of an organisational structure to the bottom or vice versa. Ramsay UK has head offices in London and hospitals all around the UK. Budgets, policies and business strategies are planned, by the CEO and his management team, and communicated from Tower 42, in London, across the UK to all the General Managers.
This communication usually takes the form of an email which is then backed up by
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The healthcare industry is a customer driven industry that requires constant communication to all its customers. Due to this, an overhaul of the way private self-pay patients find and obtain quotes for medical procedure was implemented. Previously all self-pay patients would just contact their local Ramsay hospital and ask the Business development lead for a quote. This resulted in different prices being given out for the same procedures, patients’ requests not being followed up and possible private revenue being missed, or worse, being taken by our competitors. It was identified that a more efficient route would be to set up a centralised national enquiry centre (NEC). This is a vast improvement to the original system as now patients only have to call one number and they are given competitive prices and appointments are booked at their preferred hospital there and