Disney Toontown History

The History, and Rewriting, of Disney's ''Toontown Online''

Back in the late 1990's, Disnet was getting into the internet game with their ''go.com'' web portal, which led to sites like ESPN.com, ABCNews.com, and of course Disney.com. Disney also began selling merchandise online using DisneyStores.com, but they knew there was an untapped market in a growing sector online: video gaming. Around this time the MMORPG (Massively multiplayer online role-playing game) area was growing expanentionally, and Disney was looking to invest heavily in new games that people of all ages could enjoy. Disney had been building up a ''future of online games'' project in their research and development section for a few years, and in 1996 they began development of an MMO game entitled ''HercWorld''. This was going to be a game based off of Disney's film ''Hercules'', and would expand the franchise with new characters and story elements. However, the team faced a major challenge when tasked with implementing systems that would prevent children from being exposed to cyber bullying, foul language or being stalked, among other dangers, all while being able to …show more content…
It would feature classic Disney characters like Mickey, Donald and Goofy, with the people populating this land being ''toons'', based on animal characters like dogs, mice and horses. The game had very cheery colors and a warm atmosphere, to help appeal to people of all ages, in stark contrast to an endless arsenal of guns or giant monsters to slay. Of course, their couldn't be a game without conflict, and that's where the evil robotic businessmen known as ''Cogs'' come in. Their goal is to transform all of Toontown's bright streets into a black and white metropolis, with skyscapers and office buildings. The cogs are split up into 4 types: Sellbot, Cashbot, Lawbot, and Bossbot with 8 cogs of each type, meaning there are 32 different cogs in total and can range from level 1 to level

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