First, Dixon and Schwabl must specify competitive pay policy through the use of surveys. These surveys will provide the date for translating that policy into pay levels, pay mix and structures that will reinforce happiness amongst Dixon Schwabl workers. This survey should be used to adjust the pay level relative to competitors who also do advertising, public relations and marketing. Unfortunately, I cannot completely compare Dixon Schwabls’ pay levels to competitors because they’re not publicized online. However, through the use of the website “Glassdoor” we can read several reviews about Dixon Schwabl which clearly state a huge issue with their compensation structure. Such as, when a current Marketing employee on Oct.5th 2016 writes, “Wow, the pay is terrible…. perks are a joke…the awards they win are laughable. Advice to management, pay us more.” Or in March of 2016 when a former marketing employee writes, “Adequate place to get a paycheck while you continue searching for a better function work environment.” As you continue to read more reviews its very apparent that the pay structure at Dixon Schwabl is not competitive with comparable markets. This is why the sample of workers we have interviewed plus, the reviews on Glassdoor all expose the company for low