Klaas Jan Streekstra
Jogchum Otten
Class:
BE2A
Date:
13 March 2013
Tutor:
H. van der Vaart
Summary
This report contains the overall business analyze of Heineken. First we start with an explanation of Heineken. We describe the company with the 7S model of McKinsey. This is a model about the structure, the systems, the style, the staff, the skills, the strategy and the shared values of Heineken. So it contains Heineken their strategy three important words: improve, empower and impact…
Words 15248 - Pages 61