Doing Business In Brazil

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“Successfully doing business” with Brazil will require more than just one ‘business’ meeting. The whole process—from stepping off the plane for the first time to having a third or fourth non-business meeting to finally discussing business agenda and the real matters for the business at hand—can make or break the deal.

In Geert Hofstede’s cultural dimensions theory, he describes the effects of a society's culture and how these values relate to behavior through an analysis tools he and his team developed. Of the five dimensions collected and analyzed in his studies, Individualism versus Collectivism and Long-Term Orientation versus Short-Term Normative Orientation had the largest variance between the US and Brazil.

The US scored a 91 …show more content…
Transportation is also a means of technology. Transportation in Brazil is similar to that of the United States in that both rely on personal cars and taxis for their main source of transportation. Brazil is one of the world’s fastest emerging countries, holding its place as the ‘B’ in the acronym BRIC , Brazil, Russia, India, and China. Technology, including transportation, energy, communication, and research, help in the development of a country. Understanding how Brazil communicates and its means of transportation can serve as an advantage to those wanting to conduct business by giving insight into how Brazil operates and where the government and society place their …show more content…
In the 90’s rates were as high as 2,000%Wi whereas more recent times show the government’s focus on the stabilization of the economy by implementing safety measures and controls on the economy. Since the elections of the Lula and Rousseff, Brazil has experienced stable inflation rates and steady, more predictable growth.

As a result of the increased inflation rates, authorities took measures to slow the economy. It’s probable then, that the measures taken by authorities combined with the high inflation rates resulted in the slowed GDP growth rate.

Why – As a business, I need to plan and predict my business model with projections. Understanding where Brazil was, recent past, to where Brazil is going will help me with planning my 5-10 plan. How Brazil views Foreign Direct Investment (FDI); tax codes, moving goods from state to state within Brazil and interstate taxes. Should I hire someone locally or provide and ex-pat package – what the implication of hiring someone locally – can I release them when the business fails?

Ecological Environment

Brazil’s geographical location allows for easy access to the world markets via shipping lanes and air transport. As a result, many of the world economies have taken advantage of these trade routes to engage with
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