Dollar General's Competitive Advantage

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Competitive advantage is a strategy that organizations use that makes it difficult for its competitors to replicate (Parnell, 2014). In 2015, Dollar Tree multiplied by two and increase growth options as a competitive advantage by purchasing the Family Dollar chain (www.fortune.com, 2016). Currently, the company’s main competitor, Dollar General has almost 1,900 new locations opening while renovating over 1,700 of its current stores (www.newscenter.com, 2016). However, Dollar Tree and their newest acquisition have more stores than its main competition, although sales are less than the competition (www.fortune.com, 2016). Parnell discusses how midsize companies become larger, is by becoming competitive through mergers and acquisitions (Parnell,
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