In the background, there is an advertisement for yoga pants and yoga capris with a woman in a sports bra, but her face not exposed. The message I receive is “Look how well the woman looks in those yoga pants. She has the perfect curves and toned legs. Who doesn’t want to look like her?” This advertisement encourages me to look like the woman on the screen so I will then buy the product. Advertising has reached extreme measures to sell products and services. It speaks out to me that to be able to sell a product, one must be “sexy”, not just beautiful. I see Hardee’s commercials on TV and think to myself about how absurd they are. There is more emphasis on the scandalously dressed woman than on the food item they trying to sell. This directs attention the wrong way. Advertisements are trying to over-sexualize women, allowing unrealistic expectations of men. This may not be the case for all for all men, but it is definitely an eye catcher to one watching TV. Commercials need to be made more family friendly. What is wrong with a family sitting down and enjoying a new food product of Hardee’s