Stand Out Book Review Dorie Clark’s Stand Out is an average book about business. It’s a decent book that has some good ideas but there are some ideas where I find it to be very subjective such as the various examples in Part 2 of the book. The overall the pace of the book wasn’t quite right. Part 1 was the most substantial of the 3 parts. The first few chapters I felt like was the heart and soul of this book with most of the interesting ideas coming from this part. Part 2 has some interesting ideas but some of it assumes too many things to be true in order for these chapters to hold true. Part 3 is the shortest and lacks any form of substance. Overall this book was an enjoyable read even though there are many points that I feel where either…show more content… Instead, they come from regular people who are willing to ask the right questions and stay open to new ways of looking at the world” (Clark 17). It appears to be a common misconception that many, if not all, of the big ideas today have come from people who possess supreme intellect. Once someone become famous for their big idea, everyone tends to forget that most of these people came from humble beginnings and were just normal people before their big idea put them in the spotlight. There is no instant big idea either. Many good ideas take years to take shape and spread into the mainstream where it can gain traction. When I read about developing your niche and becoming an expert in your niche in Chapter 2, Dorie Clark makes it appear that it is an easy task to accomplish. She doesn’t go into any depth on how people would consider a person in their niche an expert. How do you get people to believe in your claims of “expertise” in your niche? I would have liked her to explain this because getting people to believe in whatever you are claiming to be true is no easy task especially in this day and age where there are many people on the internet claiming to be “experts” at whatever they
