Which of the seven elements of the services marketing mix are addressed in this case? Give examples of each “P” you identify. People An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Dr. Beckett has ensured this by building not just…show more content… What supplementary services are offered? How do they enhance service delivery? The office also offers their customers with a conference room with toys for kids, I feel like this is a very important function, as it free parents from manually having to wrestle with kids in the waiting room. Plus I imagine it must put their kid’s minds at ease. Dr. Becket’s office also provides customers with headphones with a wide selection of music to choose from, this is also critical, especially for customers like me who are scare to go to the dentist. Music has a calming effect; patients with less tension make it easier for Dr. Beckett to do her job. Contrast your won dental care experiences with those offered by Dr. Beckets practice. What differences do you see? Based on your review for this case, what advice would you give (a) to your current or former dentist, and (b) to Dr. Beckett? Dr. Becket’s dental practice offers superior services than those I have experienced but then at her price point it’s no surprise. I feel that dentistry in Taiwan is quite cheap compared to my country, however I see a higher incidence of bad dental care over here. More people here have bad teeth that those back home. My dentist back home does not have headphone or offer any educational videos for her clients to watch. With that said I don’t think it matters to us anyway, we want to be in and out. (a) I would suggest my former dentist to make space for kids as I believe this is a valuable service to
