If you were to watch the average beer commercial, what will you see? You will see people dancing. You will see flashing lights. You will see people with satisfied smiles on their faces after taking a sip from their bottle. The camera then zooms in, focusing on the beer itself, so you can see it up close. It’s enticing. But somewhere in the background, right before the ad ends, a voice hurriedly says, “Please enjoy responsibly.”