Amazon has an already sustainable competitive advantage over its competitors especially in their logistics and supply chain operations. Amazon has no physical stores, …show more content…
Future goals are to have packages delivered within 30 minutes of order placement. Research has indicated that the vast majority of packages they sell are less than five pounds, which is the maximum capacity these drones can handle. In a demonstration video a prototype drone is used to simulate the experience. This drone that was used can fly for 15 miles and weighs about 55 pounds. As soon as the order is dispatched, the drone rises nearly 400 feet into the air with ‘sense and avoid’ technology that helps the drone to sense and avoid potential obstacles in the air and on the ground. The customer is notified of the package that is arriving to ensure the yard is clear, or to give a moment to clear the yard, and then the drone scans the area, lowers itself and drops off the package, within 30 minutes. Amazon is aware of other issues such as the appeal for thieves and possible collisions, but they recognize these problems as barriers to others entering the market and therefore want to overcome these difficulties so that they can be leaders in this industry. Prime air is not operational at the moment, as Amazon is relying on having regulatory support before they launch their …show more content…
Unnamed aircrafts will need to be able to solve the problems on their own and would need to be able to make decisions when things get complicated, usually during the landing and taking off. Another possible solution that is being considered is having an operator for these drones, as suggested by the FAA, but it makes it less appealing due to the additional costs involved for a person having to be the pilot. The commercial pilots union, The Air Line Pilots Association, is suggesting that each flight should be coordinated by air-traffic controllers. The National Agricultural Aviation Association is recommending that each drone pilot holds a commercial pilot certificate for better safety and handling procedures. Google is in support of crewed aircrafts. Google is of the option that since regulations for aviation, pilots, and the airspace already exist, it should be replicated for this