1. Please provide a brief synopsis of the case study.
• Facts – discuss relevant facts from the case (one paragraph) o Mississippi State Baseball team is located in Starkville, Mississippi. The university under the Southeastern Conference (SEC), which is one of the most prestigious conferences for baseball. Over the years, the team has seen a dedicated fan base with sold-out crowds and winning seasons. Mississippi State has the record for the largest NCAA on-campus crowed ever recorded by the Bulldogs (14,991) in 1989 against the Florida Gators. The team plays at one of the most well-known stadiums, Dudy Noble Field (DNF). Their success has led to staggering paid attendance that attendees renew prior to the following season. DNF has a seating capacity of 7,200 that includes 4,316 chair back seats, 180 skybox seats, and 2,700 bleacher seats. Their success dates back to the early 60s and since has allowed fans to pass down their season tickets from generation to generation. Thus, the seats in the Lifetime/Memorial seating section honors lifelong fans with nameplates on the seat. Recently, the stadium went through reconstruction that took down these nameplates. DNF also…show more content… He currently holds the namesake of Mississippi State’s baseball field. Students play a vital role in attendance to a university’s athletic event and this program recognized the importance of giving students more reserved seating opportunities during the season. Specific seats marked for STH’s that authorize the “Dudes” program to occupy that seat allow students to sit in seats that may have not been easy to access before. If the STH attends, then the member of the “Dudes” will be designated to sit an area. The “Dudes” program is only utilized by 20% of STH and has the potential to increase that
