Dunkin Donuts Essay

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Dunkin Donuts
The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful now, it has had several organizational redesigns that have made it into the power house it is today. The Functional structure of Dunkin’ Donuts is made up of their Organization, job design, their competitive advantage, risk they face, and …show more content…
People view their products as a more premium product compared to some of their competitor’s stores like McDonalds, Panera Bread, and Quick Trip. And it is this value that people have set in their minds about the product, and when one looks at how competitively priced Dunkin’ Donuts products are, it really gives them a competitive advantage. Dunkin’ Donuts’ also uses technology to keep them ultra-competitive. They use a mobile app as well as the “DD card” to present their customers with deals (Dunkin’ Donuts). This approach keeps customers engaged and provides a way to offer them savings while continually marketing products. This competitive attitude makes Dunkin’ Donuts more than just a breakfast option, but also an all-day eatery.

Risks to Dunkin Donuts
There are a lot of things that could be harmful to the progress of the Dunkin Brand. One of the major risks to the organization is the fact that their financial results are affected by the operating results of their franchisees. That is shown in their main source of revenue “We receive a substantial majority of our revenues in the form of royalties, which are generally based on a percentage of gross sales at franchised restaurants, rent, and other fees from franchisees” (Travis). This is a huge risk for the organization because if their franchised restaurants don’t do well, or there is a down tic in the profitability of the restaurants it affects the organization negatively. Another risk for Dunkin’
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