Ebay Case Analysis Essay

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EBay Case Analysis

Step One: Read.

Step 2: Dupont Ratio and Financial Analysis o Two year Financial Ratio o Short Term o Current Ratio
2002: 1,468,458/386,224= 3.8
2001= 4.9 o Long Term o Total Debt Ratio
Total ass. Total equity/ Total ass.
2002= .1377
2001= .1485771 o Asset Utilization, or turnover ratios o Total Asset Turnover
Sales/ total assets
2002= .29
2001= o Profitability o Return on assets= net income/ total assets o 2002= .0117 o 2001= .053885 o Market Value o Price earnings ratio= price per share/ earnings per share

o Du Pont Ratio o ROE= (Net Profit/ Sales) X (Sales/ Assets) X (Assets/ Equity) o 2002 ROE= (48,294/1213000) X (1,213,000/ 4,124,444) X (4,124,444/ 3,556,473) …show more content…
Step Nine:

Solutions:
Invest lots of time and money to stay on the cutting edge of security and get involved with partners who have low risk and lower your risk.
Create plans for growth to ensure and steady gain. Also they should get involved in the Internet business and start bringing the Internet to places that don't have it yet but have a large population so that they can create more Internet users who will in turn become EBay

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