Amazon.com: An E-Commerce Retailer
A case report prepared for Professor Stroud
MG 495/DLD Business Policy
Fall I 2011
August 21, 2011
THE WALT DISNEY COMPANY CORPORATE STRATEGY
I. INTRODUCTION
A. Executive Summary
1. Summary statement of the problem: Considered to be the premier online retailers in the word, Amazon.com has had a short life (founded in 1994) but can be proud of the strides it has made. Jeff Bezos, founder of Amazon.com, had an idea that was rejected by his…
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