Eharmony Case Analysis

Words: 595

Pages: 3

Open Document

Strength and Weakness eHarmoney has a very large user base, and with this help, the company has received a lot of investment. The company launched in August 2000, after six months, eHaemoney received a $3 million investment from Houston investment firm，Fayez Sarofim & Company. In the early spring of 2004, eHarmony had 3 million registrations, at least 40% are considered active users. Based on the large number of user base and high membership conversion efficiency, Technology Crossover Ventures and Sequoia Capital invested in the company. The company's users are scattered across the United States and have a slight tilt toward less populated areas. Currently, about 60 percent of eHarmoney's users are women, and 45 years old and older are the company's fastest-growing user base. However, eHarmoney does not provide same-sex matching …show more content…
The system was conducted by eHarmonry in many studies, and has been patented. The purpose of this system is collecting the characteristics of each customer with the help of the selection of personal files to make a suitable match. The biggest advantage of the system is that it ensures a very good quality of date and marriage through eHarmoney. The core of the system is a profile questionnaire, which is whoever wants to become eHarmoney member needs. This questionnaire can help eHarmoney screen out potential users who should not be registered as members. In fact, eHarmoney rejects as many as 20 percent of potential users, including married people, minors, or people who have divorced more than three times. These rejections have also caused some controversies and even prosecutions, and the part of rejections clients is a big loss for eHarmoney. At the same time, eHarmoney's algorithm matching product features have been coping by competitors, which means that eHarmoney can hardly keep its competitive advantage in product

Eharmony Case Study

Exhibit 7 of the case indicates that around 72% of internet users in committed relationship met their partners at work, school or through family or friends. This represents of a significant share of customer base that the online personals industry banks on to earn its revenues…

Words 3436 - Pages 14

Business Law Paper

Business Law Term Paper Legal Analysis of Dating Site User Agreement Chosen Site: eHarmony BUSI 2601B Dr. G. Levasseur March 8th, 2015 Table of Contents I Executive Summary 1 II Introduction 3 Overview and Objectives: 3 Methodology: 3 Business Relationship: 5 III Clausal Description and Explanation 6 Document 1: Privacy Policy (3 pages) 6 Document Two: Terms of Service (five pages) 18 IV Application of Legal Principles 32 V Lessons Learned, Recommendations and Example Scenario 46…

Words 15495 - Pages 62

Eharmony Case Summary

eHarmony individual case analysis eHarmony (herein known as the company) is looking to expand its market share in the online dating industry while staying true to the types of relationships their customers are looking for. The bulk of the company’s customers are looking for a long-term marital relationship. There are four directions that Waldorf and Steiner are considering a potential move for the company to accomplish this goal, which will be explained, and a solution or set of solutions will be…

Words 620 - Pages 3

Essay on Sociology Report

research team gathers a sample group representing the country they are researching, the surveys are conducted and the findings are analyzed and compiled into a final report with the results from other countries. World Values Survey provides a data analysis tool for five different wave periods each covering a four year period. With the WVS data tool you select the countries you wish to evaluate and pick from hundreds of different variables, you are then shown a table enabling you to compare survey results…

Words 2399 - Pages 10

Mobile Business Intelligence

their excellence is through their involvement in eHarmony and GUESS. With mobile business intelligence companies can continue to compete for market share as without it, they would most probably be left behind. Contents Abstract 2 Introduction 4 Security 6 Bandwidth 7 Users 7 Return on investment 9 Facts and Figures 9 Business Value 10 1. Improved productivity 10 2. Improved Agility 10 MicroStrategy 11 Software Tool 13 Case Study 16 Conclusion and implications 18 References…

Words 5045 - Pages 21

BU481 2015 W Session 1 Q R Posting Essay

framework – Strategic Analysis process COURSE ADMINISTRATION General Intro to BU 481 • In-depth cases that involve complexity, uncertainty, & ambiguity – BU 481 ‘glues together’ insights from all functional areas, looking at the company holistically – Takes time to get used to this focus – there is no one, right answer – You will have to deal with ambiguous, imperfect information – You need to prep deeply and thoroughly (esp. for cases over 2 classes) – Do the assigned readings: Cases closely corresponds…

Words 1648 - Pages 7

Contradictions of Technology and Dating Essay example

Gavin Wickremasuriya Jill Moses English 101 15 November 2014 The Contradictions Technology and Dating What is dating? I always thought it was when two people get to know each other on an intimate level. It’s a safe place to flirt and express your interest in the opposite (or same) sex. According to Jill Moses, "Dating wasn't as complex as it is now." Why is that? Why is it that over time technology has been used as a main source of communicating romantically? Why is it that the simple practice of…

Words 1737 - Pages 7

Managing Information Technology (7th Edition) Essay

CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5…

Words 239873 - Pages 960

Essay on turning points in online relationships

popular sites include Match.com, Plenty of Fish, and OKCupid. The online format has replaced the old fashioned print personals with advertisements via online classifieds such as Craigslist or Backpage and advertising sites such as Match.com and eHarmony on television. The rise of internet dating has even spawned several books regarding the Do’s and Don’ts of online dating. Kingston (2009) is one example with her book The Dating Game- Internet Style. Dating sites allow users to find others who…

Words 7619 - Pages 31