ROY CHOL’S TRUCK RESTAURANT 1 ROY CHOL’S TRUCK RESTAURANT. By Elsie Barz Everest University Online May 17, 015 ROY CHOL’S TRUCK RESTAURANT 2 Roy Choi borrowed a truck from a friend and began serving a mix of organ and Mexican cuisine, short-rib tacos and quesadillas to targeted neighborhoods. A friend of his helped him advertise his new business by making a web site and a twitter for them. As with any business it was slow to get started up. But is now driving four trucks in Los Angeles. Yes I do think that Roy Choi could do further expansion. Like purchased plates that match and re decorate the place as well. I fell this way. Because changing things up would make it look different. Which is not bad to do from time to time. I think that the competition is a good bad thing for Choi’s mission. It will give him a base to come u with ideas of the things people like in the place his food truck drives too. Which to a first time business owner capital is hard to have at the ROY CHOL’S TRUCK RESTAURANT 3 start of the business. It will also help him learn to think Show More
