CASE STUDY SAMSUNGCHELSEA SPONSORSHIP 1. BACKGROUND
Samsung Electronics , a flagship company of the Samsung group is a worldwide leading consumer electronics brand, founded in 1938 in South Korea a major Koreanbased manufacturer of mobile phones, telecommunication systems, semiconductors, TVs, and home appliances. With its innovative technology, unique design, usability and addedvalue, Samsung Electronics has contributed to today's digital revolution, and continues…
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