Enterprise Tech Case Summary

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Enterprise Tech wanted the action capture cameras to be more affordable and average quality compared to our Drones. For North America and Europe-Africa we achieved this strategy by keeping our prices relatively low for year 6, 7 and 8, the prices ranging from $200-$220. Whereas, for Asia-Pacific and Latin America, Enterprise Tech decided to keep the cheaper than the other regions because they are still developing, the prices ranged from $175-$200. Furthermore, in terms of product quality for year 6 we decided to keep the rating low to see how the industry would react to low quality and cheaper goods. Gradually, through the years we increased our product quality rating due to the industry average and demand for higher quality cameras. Enterprise …show more content…
Similarly, the prices for Europe-Africa was increased to $260 in year 9, Asia Pacific and Latin America prices increased drastically due to the change in companies strategy to increase prices for those regions due to exchange rate fluctuations, the range of price increase was about $50-$60. Additionally, Enterprise Tech still wanted to sell their cameras at a cheaper cost than their competitors, so they kept their prices average to other companies. Furthermore, increasing the prices in year 9 gained Enterprise Tech $1.80 more than their pervious earning per share, increased their return on equity by 5.9% and increased their stock prices by $51.01. Moreover, for year 10 Enterprise Tech kept the prices consistent for North America but decided to increase the product quality rating. Whereas in, Europe Africa and Asia Pacific, were increased by $5-$10, although, for Latin America, the price were decreased. Due to these changes, it raised our overall earnings per share by $3.89 and returns on equity by 21.4% which benefited the company because it brought the company from 5 to top …show more content…
Furthermore, Enterprise Tech main strategy was to keep the Asian Market cheap because they are most likely the users of our Cameras, based on real life experiences. Enterprise tech decided to rely heavily on their marketing and improve it drastically for year 10 and 11 by doing so we gained more exposure in the markets which lead to greater demand in our products, for years 6,7,8 and 9, we kept the marketing costing to minimal and concentrated on product design. For years 10 and 11 Enterprise Tech stabilized the product design and did not want to improve much so we focused the expenses for the company towards marketing, which was increased by $8000 to $30,000 Also, for years 10 we decided to give our customers special contract offers to attain their investments. For North America, the currency of American Dollars increased thus causing the exchange rate to negatively impact the company, due to this factor we gave North American an offer for 26% discount. Whereas, for Europe-Africa, Asia-Pacific and Latin America, ranged from 30%-35% which improved the value index for external stakeholders to invest
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