1st (70+) 2:1 (60-69) 2:2 (50-59) 3rd (40-49) Fail (less than 40) Marks (%)
A) Introduction (15%) (approximate 300 words)
B)
Describe the project clearly, e.g., its theoretical conceptual background, its importance/significance and (if any) its limitations. Moreover, a brief introduction of the business entrepreneur selected and an identification and explanation of the context, in which the selected attribute, is going to be tested and discussed. In addition, it should also provide an overview of what is to come, i.e. to have a short description of the content of each of the following sections, i.e. the outlines for the essay. Describe the project somewhat clearly: its theoretical conceptual background and its importance.
Moreover, a brief introduction of the business entrepreneur selected and an identification and explanation of the context, in which the selected characteristic/attribute is going to be tested and discussed.
In addition, it should also provide an overview of what is to come, i.e. to have a short description of the content of each of the following sections. Describe the project clearly: its theoretical conceptual background and its importance. An introduction of the selected entrepreneur and the new venture created. Moreover, it should also provide an overview of what is to come, i.e. to have a short description of the content of each of the following sections. Describe the project clearly: its theoretical conceptual background and importance.
An introduction of the selected business entrepreneur and the venture created. No introduction presented or with little description of the project conceptual background. Some brief introduction of the selected business entrepreneur but purely descriptive, with no linkage with the concept identified for the project.
B) Literature Review (25%) (approximate 700 words)
Focusing on the selected attribute(s)/theme associated with the knowledge field of entrepreneurship and small business development. The emphasis is on that of the business entrepreneur and/or factors that are likely to impact on the entrepreneur and/or the creation of a new venture or venture activities.
A critical review of the existing literature in the knowledge field with an in-depth insight, focusing on the selected topical area. This should be reviewed in the knowledge field of entrepreneurship and small business development subject area. Various theories/conceptual perspectives centered on the selected topical area are identified, reviewed, discussed and synthesised. A proposition/proposition(s) being proposed based on literature reviewed. Focusing on the selected attribute(s)/theme associated with the knowledge field of entrepreneurship and small business development. The emphasis is on that of the business entrepreneur and/or factors that are likely to impact on the entrepreneur and/or the creation of a new venture or venture activities.
A critical review of the existing literature in the knowledge field with an in-depth insight. Some appreciation of various theoretical perspectives centered on the selected topical area are identified and reviewed. A good level of discussion with some synthesis. A proposition/proposition(s) being proposed based on literature reviewed. Focusing on the selected attribute(s)/theme associated with the knowledge field of entrepreneurship and small business development. The emphasis is on that of the business entrepreneur and/or factors that are likely to impact on the entrepreneur and/or the creation of a new venture or venture activities.
An identification and some understanding of the existing literature in the knowledge field with some level of understanding. Some evidence of ability in sourcing and researching various theoretical perspectives centered on the selected topical area