Environmental Scanning Paper

Words: 1851
Pages: 8
Open Document
Abstract
Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company does not just focus on coffee but “bring a feeling of connection” to the people. Starbucks mission is “to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2010, Para. 1 & 3). Starbucks is a …show more content…
Analyzing trends is a new area that organizations are beginning to consider when doing the SWOTT analysis. Starbucks treads is the music and art displayed in the cafes are from up and coming artist, and specialized group including upper class, students, and business men or women are drinking the products.
Starbucks Strategy Starbucks uses the corporate, the business, and the functional strategy simultaneously. Starbuck’s corporate strategy describes the “overall direction of the company and management.” Starbuck’s business strategy covers “the competitive and cooperative strategies.” The functional strategy is the path taken by a particular area to meet the corporate and business strategies “by maximizing resource productivity.” Starbucks has all the strategies located within one other so that each strategy can balance and back up each other, which is called a hierarchy of strategy (Wheelen, 2008, pg. 15).

Starbucks Values The corporate culture is how Starbucks created the values for the company. Starbucks values are experience, customer intimacy, and ambience. The corporation wanted to develop an experience for the consumer. Starbucks wanted to step out of the box and a new mean to customer intimacy, by making the consumer feel like a friend instead of just another coffee drinker. The organization wanted to build an ambience so people all over the community could come together.
Starbucks Sustain Competitive Advantage A unique
Show More

Related Documents: Environmental Scanning Paper

HR Contextual Factors That Will Shape The Business Competitive Strategy

invent entirely new industries- innovation is a core competency Only nonlinear strategies will create substantial new wealth in a nonlinear world Competition Demands that an Organization be: Focused yet Flexible Efficient and Fast Quality Driven Environmental and Competitor Analysis If the Organization is to leverage HR for competitive advantage, then it must monitor and be aware of the changes in the environment where HR will be impacted and can have an impact The Environment: Six Evolutions Shaping…

Words 1347 - Pages 6

MGT1 Week1 Essay

Process Paper MGT/498 week 1 Instructor: Eligah King January 31, 2015 When it comes to long-term performance of a business is frequently reliant on managerial proceedings and decisions, in which consist of internal and external environmental scan, tactical formulation and accomplishment, assessment, and control. This distinctiveness is significant to the concept of strategic management. I believe that the principal mechanism of the strategic managing process are environmental scanning…

Words 411 - Pages 2

Environmental Scanning HW Week 1 Finalized Vs 2 Essay

engage in environmental scanning, environmental analysis and study demographic factors. – Environmental Scanning – is the process of collecting information about forces in the marketing environment by observation. For example – Environmental Analysis - is the process of assessing and interpreting the information collected from the environmental scanning. In the article Tripoli explains why the Coca-Cola brand must evolve to keep up with wants of its customers. Two external environmental forces…

Words 966 - Pages 4

Strategic Management Essay

Strategic Management Process Paper Sophia Carballo MGT/498 August 12, 2013 Richard Wheeler Strategic Management Process Paper Introduction In Chapter 1 of Concepts in Strategic Management and Business Policy, strategic management is defined as a set of managerial decisions and actions that determines the long-run performance of a corporation. The primary components of a strategic management process include internal and external environment scanning, strategy formulation, strategy implementation,…

Words 528 - Pages 3

Environmental Scan Paper

Environmental Scan Paper MGT/498 Environmental Scan Paper The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines…

Words 1120 - Pages 5

MGT/498 Week Three Individual Environmental Scan Paper

Environmental Scan Paper Craig Clark University Of Phoenix MGT/498 March 9, 2013 Environmental Scan Paper The environment of any organization consists of internal and external factors. An organization should conduct a scan of its environment in order for it to determine development, and a forecast on the factors that may influence the success of the organization. Scanning the environment refers to the possession and utilization of the information that an organization has about trends…

Words 1191 - Pages 5

Essay on The Debate Surrounding Add

be known as scanning. This trait may make it difficult to listen to a long lecture or read a research paper, but it is a skill that leads to vigilance necessary to survive. Scanning allows a person to monitor both dangerous situations and potential opportunities or benefits (Jensen et al.). It has been shown that species raised in lower threat environments tend to develop less scanning behaviors than those raised in high threat environments (Jensen et al.). This shows that scanning has been a…

Words 2537 - Pages 11

Good to Great Essay

Good to Great Book Review To transform a good company to great company is all manages' dream, but only few of them make it. To find out the core factors which lead to a good company became a great company is very difficult, because in different era, different industry companies face different opportunities and threats. To begin the research for the Good-to-Great study, Jim Collins and his research team searched for companies that: performed at or below the general stock market for at least fifteen…

Words 1791 - Pages 8

Lecture: Management and Wild Card Essay

Finland Futures Research Centre, Turku School of Economics and Business Administration, P.O. Box 110 FIN-20521 Turku, Finland d Society and Technology Research Group, DaimlerChrysler AG Alt-Moabit 96A 10559 Berlin, Germany b c Abstract This paper addresses the need for reliable action guidelines which can be used by organisations in turbulent environments. Building on current conceptual and empirical research, we suggest an analytical approach to the management of surprising and potentially…

Words 8133 - Pages 33

Essay Strategic Management Process

companies find themselves struggling to stay abreast of the myriad of issues that impact them every day. From environmental constraints, innovative competitors, rising cost and tighter budgets, to the ever-demanding customers, and globalization, maintaining a presence in the market place it is becoming more difficult for business who do not incorporate a strategic management process. This paper will briefly cover the components of the strategic management process and why it is important for companies…

Words 611 - Pages 3