1. Executive Summary 2
1.1. Preferred Option 2
1.2. Alternatively 2
2. Analysis 3
2.1. Vision / Mission Analysis 3
2.2. Objectives 3
2.3. External Environment 4
2.4. Industry Environment - Porters Five Forces 5
2.5. Internal Analysis 7
Culture and Climate 7
Resources 7
2.6. Financial Analysis 8
Summary of financial Analysis 8
2.7. SWOT - Summary 9
2.8. Options 10
Option 1 10
Option 2 10
3. Choice – what we are proposing to do 10
4. Action Plan 11
1. Executive Summary
1.1. Preferred Option
1.2. Alternatively
2. Analysis
2.1. Vision / Mission Analysis
The following table identifies the suitability of the current vision and mission statement, including the values statement where it is separate to the vision and mission
Does the vision or mission Comment
Clearly defined your customers
Identify the markets your business operates in
Identify the importance of technology
Seem concerned for survival, growth & profitability
State your economic objectives
Describe your beliefs, aspirations & values
Identify your competitive strengths
Include a concern for public image, social community and environment
Outline the importance of your employees
2.2. Objectives
Describe your business objectives, what you hope to achieve over the next three to five years
Objectives Metric for Year _________
2.3. External Environment
Environmental factor Comments
Technological Are there any technology changes that will affect your business?
Economic Are there any local, national, regional or global technology changes that may impact you or your customers
Legal / Political The legal and government systems within which an organisation functions
Socio-cultural The attitudes, values, norms, beliefs, behaviours and associated demographic trends characteristic of a given geographic area
International The developments outside an organisations home country, with the potential to impact the organisation
Table A-1 Analysis of the external environment
Opportunities Threats
Table A-1.1 Opportunities and Threats in the External Environment 2.4. Industry Environment - Porters Five Forces
Industry Rivalry Comment on the extent of competition between competitors Rating
Industry growth rates
High fixed costs
Intermittent over capacity
Product differences
Brand identity
Switching costs
Informational complexity
Concentration & balance
Diversity of competitors
Corporate stakes
Exit barriers
Industry rivalry rating
The bargaining power of customers (buyers) The degree of customer power, (Bartol, 1996). Rating
Differentiation of outputs
Switching costs
Presence of substitutes
Industry concentration relative to buyer concentration
Importance of volume to buyers
Cost relative to total buyer purchases
Impact of outputs on the cost of differentiation
Buyer information about supplier products
Buyer profitability
Decision makers incentives
Threat of backward integration
Bargaining power of customers (buyers) Rating
The bargaining power of suppliers The degree of supplier power, (Bartol, 1996). Differentiation of inputs
Switching costs
Presence of substitute products
Supplier concentration relative to industry concentration
Importance of volume to suppliers
Cost relative to total purchases in the industry
Impact of inputs on cost or differentiation
