He thought it was essential for a person to take the time away from the day for quiet reflection (de Botton). When discussing Epicurus in his You Tube video, “Epicurus on Happiness, “de Botton explained that advertising seduces people because it associates things we want with what we need and this leads to confusion. For example, an advertisement for alcohol showing many friends having fun together is misleading because it associates the alcohol, something we don’t need, with the friends that we do need (de Botton). Also, in his Letter to Menoeceus, Epicurus discussed that people should not fear death because “when death is present, then we do not exist” (Epicurus: Letter to Menoeceus (Summary)). He also said we should try to obtain desires that are achievable. Epicurus explained there were three types of desire; natural and necessary desire, unnecessary and natural desire and unnatural and unnecessary desire. (Epicurus: Letter to Menoeceus (Summary)). He explained that the unnatural and unnecessary desire could be something like trying to become famous or rich because you don’t know ahead of time if that is going to be satisfactory (Epicurus: Letter to Menoeceus