Esri Essay

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ESRI CASE STUDY
1. Of the three types of uncertainty that characterize high-tech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategic implications for ESRI. a) In this case, I think the ESRI suffer the most in the technology uncertainty. i. Concerns over obsolescence. Technology is evolved extremely rapidly with the relevant elements develop simultaneously and interactively. Microsoft and Google integrate PC, Broadband Internet connection and powerful search engines together to offer virtual globes service which challenge the traditional industry model of market segmentation. As the world’s leading vendor of DIS system software, ESPI faced severe challenge of new innovation and products. The …show more content…
Effective information sharing in a market-oriented organization demands that bureaucratic constraints on behavior ad information flow be dismantled. The uncertainty in high-tech markets requires frequency and informality in communication patterns among organization. There is also a need for more cross functional interaction between personnel from R&D and from marketing.

5. How would you characterize GIS diffusion in terms of the categories of adopters? Has it crossed the chasm? a) According to the market situation change, I suppose to divide this discussion into two aspects based on market development period. i. The early generation of the GIS product has already crossed the chasm. As the leader of the GIS industry for a long time, ESRI use classic smart business practices of listening to its customers, investing in new technology and aligning it to real customers’ need which attracted a large amount of users come from various industries to apply GIS to support their work relevant to geography information, moreover, due to the high quality of its professional database and services, all the customers are in high loyalty. Therefore, customers in this product are no more inventors and visionaries, indeed, already include pragmatists and conservatives who really need the product. ii. Come to the new generation product ArcGIS Server 9.3, which ESRI developed in 2008 to integrate new technology into existing
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