Essay On Wet Wipes

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Data Analysis:- Figure 25: how often do you use wet wipes?
Here, according to the data 43% respondents used wipes more than twice a day, 28% people used wipes twice in a day, 26% people used wipes when required and 3% people used once in a day. So there is increase in no of people using wipes more than twice a day which shows people are using wipes more often hence there is a lot of potential for growth in wipes market. Figure 26: where do you buy wet wipes from?
According to the data collected 40% people choose wipes from hypermart, 30% choose wipes from general store, 25% selected from the places other than given in the questionnaire and 5% choose from medical store. Increase in no of people choosing wipes from hypermart shows that people prefer to go to malls to buy wipes. …show more content…
I would like to recommend following activities those hopefully will help in growth of Kara these are as follows as:-
1. Modification in marketing mix of the product and schemes:-
• The product needs better advertising so as to create better awareness, using print media, television hoardings, van operation etc which will help in increasing the sales of Kara wet wipes.
• Amritsar is having a lot of colleges like G.N.D.U; D.A.V College etc which means that a lot of youth can be attracted 2 employees can be appointed outside the college with the canopy and with few samples.
• Promotions can be also done in malls like Ritu wears, big bazaar and hypercity, like giving free samples to users telling them about the features of the product especially on Saturday and Sunday.
• Amritsar is having a lot of hotels because of tourism due to places like golden temple; jallianwala bagh etc demand of wet wipes is high in hotels.
• Restaurants can provide kara wet wipes to customer for
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