Introduction 3
Corporate Social Responsibility (CSR) 4
CSR Stakeholders 5
CSR Importance 6
CSR Policies adopted by Robert Bosch GmbH & General Motors Company 7
Robert Bosch GmbH……..……….……………………………………..…….…………7
General Motors Company LLC (GM)……………………….……………….….…..…8 CSR practices at Bosch…………..…………….…………………….……….……..…...8
CSR practices at GM…..………….…………………….…………………….………..9
Discussion…………………………………………..………………...…………..…...…10
Successful CSR Implementation and its potential benefits……...……..…… 11
Conclusion ……………………………………………………………………….......…..13
References ……………………………………………………………………….………14
Word Count: 2,745
Introduction
In today’s business reporting, a new concept named Social Corporate Social Responsibility (CSR as it is called throughout this report) has become a very common and dominant as a result of the advancements in technology and in manufacturing. This concept has spread widely in all different industries so that companies show their commitment to the different aspects of CSR. As result of these concerns, most of the businesses in this current era have policies regarding CSR and some produce annual reports regarding their CSR activities (Crowther and Aras, 2008).
Delevingne (2009) conducted a study examining the adoption of CSR policies, he reported that 500 companies are committed to implement CSR and expand in the future irrespective of the economic conditions. McWilliams and Siegel (2001) defined CSR as the activities conducted by companies to present social good that is not obligatory by law or not necessarily the objectives of the company’s business. It is very important for business to critically understand and apply CSR policies as CSR encompasses a number of different activities (Seitanidi and Ryan, 2007; Leonard and McAdam, 2003).
It is the aim of this report to provide an overview of the history and importance of social corporate responsibility. The report will also provide some of the benefits that CSR provides to different companies in different sectors. To put theory into practice, the report also provide a comparison between two companies to reflect on the practices of CSR activities that are implemented by these companies. The companies selected are:
Robert Bosch GmbH
General Motors Company LLC (GM)
The report will provide an overview of the CSR practices adopted by these two companies and a critical evaluation of the CSR policies.
Corporate Social Responsibility (CSR)
The father of the CSR movement is Howard Bowen (1953) as suggested by many scholars (Murphy and Schlegelmilch, 2013; Matten and Moon, 2008; Friedman, 1970). Bowen has written a very influential article discussing the social responsibilities of businessmen in 1953. It can be assumed that there were not any business woman at that time when wrote the article. Bowen’s (1953) definition of the social responsibilities of businesses as those decisions, policies, actions and processes which are taken by the businessmen must be in line with the desires and the values of the society. Carroll (1979, 1999) has addressed the responsibilities of corporations to include the societal concerns. He also outlined four types of social responsibilities which business must take into consideration, these are:
1. Economic
2. Legal
3. Ethical
4. Philanthropic
Irrespective to the fact that Carroll’s classifications have received huge criticism in recent years but it still remains the basis of the CSR qualities that are used today by many companies and researchers as suggested by Enderle (2010). Carroll (2009) has released a book where he states that the most businesses in today’s world are adopting CSR policies and those businesses remain to link discretionary aspects of corporate citizenship with business goals and plans.
A “business case” for adopting CSR exists as what many executives continue to argue. This is based on the importance of CSR and the benefits that it brings to the organisation and to the society as well as