Table of Contents
Introduction 3
Evaluation purpose 3
Evaluation methodology 3
Data Analysis 4
Quantitative Data 4
Qualitative data 8
Triangulation of the data 8
Conclusion 8
Appendix 9
Introduction
This report provides analysis and evaluation of a sales conference where students took part to gain feedback and share ideas with peers and lecturers. It will look closely at whether the sales conference was a positive experience for students. Methods in the form of Likert scale questionnaires and one to one interviews were used to gather data from students on how the experience was for them on the day. Other calculations were drawn from the overall consensus of the group that attended the event. The results of data gathered shows that overall there was a mixed experience amongst the attendees and each individual had different ideas on what outcomes they were expecting and what actually materialized at the end.
Evaluation purpose
The purpose of the evaluation is to clarify whether the sales conference concept was a positive experience for students that attended. The study identifies areas that can be improved, meaning students will have a more positive experience. This type of study means that it is possible to apply both quantitative and qualitative methodological approaches to the data.
Evaluation methodology
The methods used in this particular evaluation include data collection and sampling, in the form of Likert questionnaires, and one-to-one interviews. This is particularly useful as the students are both able to express their opinion with confidence and in an efficient manner, creating a thorough analysis.
Data Analysis
Quantitative Data
The data from the questionnaires is easily readable, therefore it is simple to quantify it into readable results. A dependent (measurable) variable is identified as agreement to the ‘Statement or Question’ using an ordinal scale between 1-5 (where 1=Strongly disagree and 5=Strongly agree). The statistical convention used are expressed in the form of frequency charts. The first shows the entire range of data, which acts as a useful visual tool showing the spread of results.
fig.1 – Summary of questionnaire scores.
This frequency chart shows the results of three different student responses to statements in the questionnaire. The results show that overall most student agree to at least one of more of the statements. However, it is difficult to fully evaluate these findings as the sample range is small (only three) meaning the data is particularly sparse.
fig.2 – Response to the statement ‘The sales conference was a good way to meet new people’
As seen in fig.2 two-thirds (two students) disagreed and did not think that the sales conference was a good way to meet new people. This is a significant point as this factor contributes largely to whether the students had a positive experience
fig.3 – Response to the statement ‘I found the day enjoyable’
This chart comparatively shows that despite the majority of students not seeing the day as useful to meet new people, they did however find it enjoyable.
fig.4 – Response to the statement ‘Given the opportunity I would attend a similar event.’
The results from this frequency chart are not particularly illustrative in terms of whether or not students would attend a similar event. This is further substantiated by the fact that there is a ‘neither’ option, which due to its indifference does not particularly the analysis. fig.5 Response to the statement ‘I found that I shared the same thoughts as my peers
