STUDY QUESTIONS MATCHED TO LECTURES -- Gil Harrell
Selective Retention (beginning at bottom page 27 of the lecture outline.)
Why didn’t smokers tend to recall negative messages about the effects of smoking?
Because of selective retention – only remember some messages & forget others.
Learning
What are the key elements of the 3 learning processes (types of learning) discussed in class?
Cognitive Learning (thinking)
Desired goal
Knowledge
Insights & attitude
Purposeful behavior
Contiguity…
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