used
implicitly in different ways even if it has traditionally been defined formally in only one.
Explicit recognition of multiple definitions can help practitioners and researchers alike to
maneuver through this difficult field. Accordingly, this article presents five definitions of
strategy-as plan, ploy, pattern, position, and perspective-and considers some of their
interrelationships.
To almost anyone you care to ask, strategy is a plan-some sort of consciously intended course
of action,…
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