Fair Trade Rhetoric

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Pages: 2

Usage of rhetorical devices in the ‘Take a Step for Fair-trade’ video inspires responsibility in the viewers to purchase products marked under ‘Fairtrade’ to help and support starving farmers in communities devastated by poverty.
The most common usage of rhetorical devices in the video is through imagery, in which the video producers used simple text to draw a picture of starving communities in the viewers’ minds. For example; the comparison between boots and slippers denotes the difference between poor and rich people, this comparison also functions as a means of contrast between these two kinds of people. Another form of imagery is when the images of the three products are placed underneath the slippers, as a way to show how poor people