The most common usage of rhetorical devices in the video is through imagery, in which the video producers used simple text to draw a picture of starving communities in the viewers’ minds. For example; the comparison between boots and slippers denotes the difference between poor and rich people, this comparison also functions as a means of contrast between these two kinds of people. Another form of imagery is when the images of the three products are placed underneath the slippers, as a way to show how poor people