False Marketing Claim Summary

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In “Energy Drinks Promise Edge, but Experts Say Proof is Scant” the author did a mediocre job supporting the claim he made in the title. His three main points of evidence were that energy drinks made false marketing claims, that there were other options instead of energy drinks, and the ingredients in energy drinks. In his first piece of evidence to support his title the author did a bad job saying that energy drinks companies promote false marketing claims. He gave examples by calling out different brands like Red Bull and Monster Energy. I don’t think the author knows the difference between a false marketing and a slogan. “Red Bull gives you wings” is a slogan not a false marketing claim. The author stated “Representative Edward J Markey

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categories of thoughts: 1. Claims. 2. Arguments. 3. Opinions, views, beliefs. Some issues we think about are easy to define and verify. Some are challenging to verify and obscure. Before one can critically evaluate or analyze ideas, issues or thoughts, one needs to understand their nature in the following ways: 1. Objectivity/subjectivity. 2. 3 types of claims: Factual versus value judgment versus preferences. 3. Argument versus explanation versus persuasion. Definitions 1. Claim: a statement which is…

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App. 4th Dist., 2004) DISPOSITION: The judgment of the intermediate appellate court was affirmed. CASE SUMMARY: PROCEDURAL POSTURE: Plaintiffs filed a class action against defendant tobacco companies, alleging that defendants' advertising and marketing practices violated California's unfair competition law (UCL). The trial court granted defendants' motions for summary judgment and entered judgment for defendants. The California Court of Appeal, Fourth Appellate District, Division…

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Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes:…

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