1) Are you familliar with Allstar Brands? Checking for brand recognition to see if ruther investment in brand recognition is needed. a) Yes
b) No
Multiple Choice Question(s)
2) About how many colds affect your household each year? This question guages freqency of use. ( ) 0 ( ) 1-2 ( ) 3-4 ( )5-6 ( ) 7+
3) What type of OTC medication do you typical purchase? Check all that apply. This question helps understand customer preference and purchasing motives. ( ) Liquid ( ) Liquid Gel Capsule ( ) Standard Pill Form ( ) Nasal Spay ( ) Cough Drop ( ) Whichever Is most cost effective…show more content… This question guages likilhood of purchase.
( ) Tough it Out and go to School/Work ( ) Stay Home and Rest ( ) Purchase OTC medication ( ) Go to a Doctor
5) When you purchase cold medication, how many types of medication do you typically puchase? This question guages likilhood of purchase. ( ) 1 ( ) 2 ( ) 3+
6) When you need to puchase OTCs, which store do you go to? Check all that apply. Helps to understand where customers prefer to purchas OTCs
( ) WalMart ( ) Target ( ) Drug Store (e.g. Walgreens, RiteAid, CVS) ( ) Grocery Store (e.g. Albertsons, Sater Brothers, Vons)
Likert Scale Question(s)
7) How likely are you to purchase an over-the-counter (OTC) cold/flu medication within the next 6 months? Gagues frequency of use.
