Famous Brands Case Study

Words: 953

Pages: 4

Open Document

[Document subtitle] Business Studies
CYCLE 3 RESEARCH TASK
Mikyle Meyer – S51630

Contents
Introduction: 2
Famous Brands LTD 2
Spur Corporation 3
Comparison between the two companies: 4
Conclusion: 5
Appendix: 6
References: 9

Introduction:
Famous Brands LTD

Famous Brands LTD is South Africa’s largest and most familiar branded food service franchiser. This company is listed under JSE Limited in the category Consumer Services: Travel and Leisure. This company was the first listed in November 1994 and had a rate of R1.00 per share, bringing to the market a total of R25 million in capital. In the past two decades the business has expanded tremendously almost beyond recognition from the business it was back in 1994. Comprising of the only Steers brand and a limited supply of chain component, to the …show more content…
This company was the first listed in November 1994 and had a rate of R1.00 per share. On February 28, 2017 Famous Brands conducted a business mode which included the portfolio of 27 brands and 2782 restaurants across the world. Famous Brands has one of the largest networking structures, and has established many market leading brands.
• Spur Corporation is a restaurant franchise group. It was founded by Allen Ambor the executive chairman of Spur Corporations. It was founded in 1967 of an investment with a total capital of R4000 to open the Golden Spur in Newlands, Cape Town. In December 1990, a second restaurant brand, Panarottis Pizza Pasta, was developed. Although Spur Corporation is a successful franchise and organisation, they do not have as many brands and franchises as Famous Brands does.
I think investing in Famous Brands will be the best choice because of the amount of capital the establishment is able to achieve. Appendix:

References:

‘Famous Brands overview’ Accessed on July 23, 2017 [Available at:

Essay on Introducing the New Coke

HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier, in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand, a part of everyone’s…

Words 2300 - Pages 10

Food Adulteration Case Study

innovative products and gadgets of popular brands with latest features, often neglecting the adversities of using them continuously. The case remains same irrespective of food items, cosmetics, baby products or gadgets; the growth of fast-food chains and wide coverage of electronic gadgets and wireless equipments are best examples for this. Though we have instant access to the after effects of using unsafe products through social media, many ignore the same. In cases where products are blacklisted by certified…

Words 1295 - Pages 6

organisational behaviour Essay

years and the implications they may have on a company.illustrate your discussion with the case study. Intoduction Advertisment plays an important role in a business's success. It is a kind of a message which tries to sell a product and changes the ideas of people about the product. There are different types of advertising techniques such as Tv ads,Newspappers,Banners,Internet being used to promote the brands. Advertisment works to make people buy a product, It compares a product with another one…

Words 1190 - Pages 5

Essay about Marketing and Rolex

tuck-in brand. Bob Littlefield, Glenmeadie’s division president, has recently joined the company. Whilst attending a Tastemakers gathering in New York, he has the opportunity to witness one of his CMO’s (Nevin Wallace) marketing strategies. New features also include interactive corners and a call centre. According to research these front-end techniques (aimed at creating a personal connection between customers and the brand) have resulted in an increase in sales. This is mostly due to brand loyalty…

Words 2051 - Pages 9

CASE STUDY 1 SPM Essay

Case Study #1 Sports Marketing and Promotions Vitor Lima The article that I chose is called “Nike Launches LeBron Homecoming Spot Featuring Cleveland Landmarks”. LeBron James is a famous basketball player that has been MVP for four consecutives years; He is also a very popular figure worldwide and sponsored by Nike. An unknown publisher published this article October 31, 2014 on www.sportsbusinessdaily.com. The article mainly talks about an advertisement made by Nike with the star LeBron James…

Words 655 - Pages 3

Cacharel Case Study Essay

CASE STUDY CACHAREL SEMINAR PAPER UNIVERSITY OF WESTERN SYDNEY PARAMATTA CAMPUS Jan. 2012 Student: NGO DIEN THUAT Unit Coordinator: Dr. NICOLE STEGEMANN TABLE OF CONTENTS INTRODUCTION3 MAIN CONTENT (Answering the four questions) 1.Cacharel’s brand identity.4 Its conceptual and tangible components. 5 Summary in five words. 5 2.Cacharel umbrella brand 6 Sub-brand of Cacharel 6 3.Root cause of Cacharel’s crisis 7 Brand identity help 8 4.Kataschnias’s approach for…

Words 1907 - Pages 8

The Content of Global Marketing Essay

9.3 Video case study: understanding entry modes into the Chinese market Questions for discussion References 315 319 319 320 320 321 327 327 329 332 333 333 10 Export modes Learning objectives 10.1 Introduction 10.2 Indirect export modes 10.3 Direct export modes 10.4 Cooperative export modes/export marketing groups 10.5 Summary Case studies 10.1 Lysholm Linie Aquavit: international marketing…

Words 2492 - Pages 10

Essay on L'Oreal Expansion in China Case Study Report

Introduction This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The…

Words 1438 - Pages 6

Essay about Rationale Mac

UNIVERSITY OF CENTRAL PUNJAB FACULTY OF MANAGEMENT STUDIES Strategic Brand Management MacDonald’s Submitted By: Saniya Mazhar L1S14MBAM1137 Awais Manzoor L1S14MBAM1142 Hira Banth L1F13MBAM2219 Awais Bajwa L1S14MBAM1139 Muhammad Zaid L1S14MBAM1141 Section: “B” Submitted To: Sir. Khurram Hamid MacDonald’s The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered…

Words 723 - Pages 3

Decathlon China Essay

Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media…

Words 1582 - Pages 7